Dear the owners of the "Sidamo" Cafe
Starting from this week, the worldwide campaign to stamp out the degrading name "Sidamo" is underway.
The campaign targets those who use the degrading term without knowing its background. Among them are coffee importers worldwide, development campaigners such as OXFAM and FAIRTRADE, and all those who are linked to coffee trade.
Some coffee shops are seen displaying the wrong names. The following, in Washington DC, is one such example. The following is the letter to the owners of the shop.
Thank you very for your great work in promoting the market for Sidama Speciality Coffee which has also been known by "Sidamo" coffee. The term "Sidamo" province was used to refer to a region in South Ethiopia which included Sidama, Wolayita, Gedeo, Burji, Guji and Borena Oromos. That region was reduced to "Sidamo" adminstrative region by the socialist government by removing Wolayita from it in ealry 1980s. In 1993 EPRDF dissolved the "Sidamo" adminstrative region and created SNNPR. There were no people who were called Sidamo then or now. Since 1993 the term "Sidamo" ceased to exist as a legal term as did "Wolamo" and "Galla" long time ago. But knowginly or unknowingly people continued to use this term both in Ethiopia and globally up to now.
Thus, the Sidama people at home and in Diaspora have begun a massive campaign to correct the continued use of the derogatory misnomer "Sidamo" and replace it with the rightful name Sidama world wide. Please visit www.sidamaconcern.com or read the article attached herewith for your information about the history of the Sidama people and how the misnomer "Sidamo" originated. The article was written to the Oxfam offices world wide.
We thank you in advance for your understanding.
Sidama not "Sidamo" Coffee campaign team.